The Specialist
Betti Ann Catino is a strategic beauty executive who helps brands turn smart ideas into standout products. With deep experience across product development, packaging, and go-to-market, she partners with founders and teams to shape clear strategies, streamline execution, and bring thoughtful, high-performing innovations to market.
BAC Beauté provides fractional Product Development and Packaging leadership for emerging and established beauty brands. I work as an extension of your team, connecting product development, packaging, manufacturers, and key partners from concept through commercialization.
With experience across skincare and color cosmetics, I partner closely with manufacturers and suppliers to streamline development and strengthen brand positioning.
As an Industry Mentor, I support the next generation of beauty leaders with practical, experience-driven guidance. And as an RYT-200 Yoga Instructor, I bring a grounded, wellness-forward perspective to who I am and how I show up in this industry.
If you’re building a meaningful product or brand, I’m here to help you move forward with purpose and industry-backed strategy.
Work with Betti Ann
Interim Management
Fractional Leadership
Executive-level product development and packaging leadership on a part-time or interim basis.
Ideal for brands that need:
• Product Development leadership without a full-time hire
• Packaging innovation and commercialization expertise
• Team mentoring and organizational structure
• Cross-functional leadership between R&D, Marketing, Operations, and Supply Chain
• Strategic growth support during key business transitions
Typical Engagements:
• Fractional VP Product Development
• Fractional Head of Packaging Innovation
• Interim Product & Packaging Leadership
Strategy
Consulting
Project-based support focused on solving specific challenges and delivering measurable outcomes.
Ideal for brands that need:
• Product and packaging strategy
• New product development processes
• Supplier and manufacturing evaluation
• Cost optimization initiatives
• Product portfolio assessment
• Innovation pipeline development
Typical Deliverables:
• Strategic recommendations
• Process improvement plans
• Product roadmaps
• Vendor evaluations
• Innovation frameworks
Guidance
Advisory
Trusted strategic guidance for founders, executives, and investors navigating growth and transformation.
Ideal for:
• Founder-led beauty brands
• Emerging and scaling businesses
• Private equity and investment groups
• Boards and executive teams
Support Areas:
• Growth strategy
• Product and packaging innovation
• Organizational design
• Market expansion
• Due diligence and risk assessment
• Executive decision-making